Fred Segal Salon: Blow Dry Lounge partners with Phyto

Tuesday, August 28, 2012
By Abbey Khan
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It seems like everywhere you look, a new blow dry lounge is popping up. And now I know why, they’re fast, convenient, and inexpensive. I have been going to my amazing stylist at the Fred Segal Salon in Santa Monica for years. Usually I make an afternoon of it, no, it doesn’t take him that long to cut my hair, but if you’re familiar with Fred Segal, then you know that it’s a high-end mini-mall (for lack of a better term), where you can have lunch with friends, get your hair and makeup done, and shop for clothes, makeup, and gifts.

Earlier this summer, Fred Segal Salon launched their Blow Dry Bar by Phyto. This is the first time a hair care line has partnered with a salon to offer blow dry services using their products exclusively. For those not familiar with Phyto, it’s a high-end line that’s all natural, botanical and eco-friendly. The salon offers 5 blow dry services for only $35, which includes the following:

Fred Segal Original – ­ Frizz free, beautifully classic, sort of straight.
Give It To Me Straight – Sexy, edgy, polished pinned like straight, glass like hair.
Pump Up The Volume – Dramatic, bouncy and amazingly voluminous.
Classic Curls – Loose, sexy, cascading waves. Oooh LaLa hair!
Beach Chic – Soft, perfectly tousled waves.

There are also 2 UPDO add on options to the standard Blow Dry.
The Santa Monica – Simple with a twist. $55
The Hollywood – Polished and prim. $75

I prefer Fred Segal over other blow dry lounges because you don’t form a relationship with the others. You’re just in and out. I already have a relationship with my regular stylist for haircuts, but now when I just need a quick blow dry for attending a major red carpet event or for doing celebrity interviews, I can book an appointment the same day, 7 days a week, with their dedicated team of stylists at their blow dry lounge. And if you’re into celebrity sightings, you’ll see plenty here.

Hope to see you there! And if you want an amazing cut, ask for Khoa, he’s a shear genius!

Fred Segal Salon / 420 Broadway Street / Santa Monica, CA 90401 / 310.907.4022



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