Beryll introduces Fall 2012 line

Monday, May 21, 2012
By Abbey Khan
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Last Thursday, I stopped by the Beryll showroom in Santa Monica for a fashion event where the staff gave us a preview of their Fall 2012 collection for men and women.

The most impressive piece was the Convertible dress which can be worn as a dress or top thanks to its unique engineering design. This dress, which is 100% silk and will be available in 10 colors has previously been made from denim (see staff member below wearing it).

Guests sipped champagne while viewing the collection that is all manufactured right here in Los Angeles. The men’s and women’s line also includes extremely soft tees, leather jackets, belts, scarves, handbags, and sunglasses.

The ladies were excited when fashion model Andrea Boccaletti, who has appeared on the runway and in ads for Giorgio Armani, Missoni, and Hugo Boss, just to name a few, stopped by. Boccaletti bought a leather jacket for himself and even posed on a motorcycle right in the showroom.

Caption 1: Models wearing the line
Caption 2: Beryll staff and owners/designers Petra and Sigmar Berg. The girls are wearing the Convertible dress while Petra models a shirt dress from her line.
Caption 3: Beryll sunglasses
Caption 4: Model Andrea Boccaletti and co-owner Sigmar Berg.



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