Loomstate for Target launch party

Friday, April 17, 2009
By Sara Moore
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It was a celebrity affair at Tuesday’s Loomstate for Target private shopping event at the Big Red Sun in Venice, California where Kristen Bell, Jaime Pressly, Adrian Grenier and many others snatched up the limited edition line by Rogan Gregory and Scott Mackinlay Hahn.

The eco-friendly collection is made from 100 percent certified organic cotton and includes iconic graphic tees and authentic washed denim. The affordable line ranges in price from $14.99 to $44.99 and will be available in select stores and online on April 19. Kristen Bell got ready for summer by purchasing pelican-print bikinis, shorts and organic cotton tees. True Blood co-stars Anna Paquin and Stephen Moyer made it a shopping date as they cozied up by the fire and picked out his and hers tees. And funny girl Anna Faris entertained herself while sipping on vodka agua frescas.

Model Amber Valletta stayed one step ahead of the trend by showing up in Loomstate. “I’m mixing high and low tonight! My blazer is by Jenni Kayne, who is still a mid-range designer, and I threw it over my new Loomstate dress. I try to buy intelligently now. Don’t get me wrong, I love high fashion, but it’s expensive. As long as I’ve been in fashion, and as long as it has supported me, I see how extreme and extravagant it can be, and I think we’ve hit a point where everything is just too overpriced. It’s refreshing to have something that’s affordable and earth-friendly,” she said. Valletta also hinted that she may be joining the celebrity trend with a women’s line with an unnamed company by this summer.

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