Thursday, September 06, 2012
By Abbey Khan
Last year, Swizz Beatz teamed up with Reebok Classics, and now his wife, Alicia Keys is following in his footsteps to launch a limited edition collection for the brand. The Grammy winner’s signature collection for Fall 2012 includes the Freestyle Hi (also known as the 5411), Freestyle Double Bubble, Classic Nylon Slim and Princess sneakers, which are all currently available at Finish Line, Footaction, Macy’s, City Gear, and Reebok.com.
Fans of both the brand and the singer / designer can check out the world premiere of the commercial, starring Keys, tonight, September 6, 2012, during the 2012 MTV Video Music Awards and online at 5pm PDT/8pm EDT at Reesha.re/Alicia.
Keys, who has been a fan of Reebok since her childhood, actually called the Freestyle shoes by another name. “My 5411s – that was what we called the Freestyle because they were $54.11 including tax in NYC – were practically glued to my feet in my pre-teens and teens,” she said. “I started wearing Freestyles when I was a kid. The 5411s were my first pair and they take me back to a totally carefree time. The silhouette was so respected on the streets and I love the fact it still is today. The Classic Nylon Slim has such a good shape, definitely my favorite low-silhouette. The 5411s defined my look back in the day and have endured to be just as fresh now as they were then. But my new favorite is the Double Bubble!!! I am in love with those!”
According to Keys, her inspiration for the collection came from the streets of New York, the music she listens to, fashion, her friends, and the world around her. “I definitely went for street, style and stage— three important things to me.”
Check out the commercial for Keys’ limited edition line tonight and go back and see Swizz Beatz line for Reebok from last year here! Lets hope these fashionable icons do a collection together for the brand,but in the meantime, you can purchase Keys’ designs at Reebok.com!
Watch the making of the commercial here!