Patagonia Music Collective to benefit the environment

Tuesday, March 01, 2011
By Julie Wiegan
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Today marks the launch of the Patagonia Music Collective, which will sell exclusive tracks from musical artists to benefit environmental organizations important to the artist.

Patagonia Inc., the environmentally minded apparel company, has teamed up with musicians such as Pearl Jam, Bonnie Raitt, and Jack Johnson, to name a few. The tracks will be sold at $.99 each and the net proceeds will be donated directly to the musician’s cause. The launch includes 22 tracks bundled into two volumes of 11 tracks each. One new benefit track and three emerging tracks will be released each subsequent week and exclusive benefit compilation albums will be sold at varying intervals at Patagonia stores worldwide.

“Any endeavor that combines great music with fund raising for quality environmental organizations gets my attention,” said Bonnie Raitt. “When Patagonia approached us to be involved we were excited to team up. I’ve been a supporter of Earth Justice for almost a decade, because, as their slogan states, ‘the Earth needs a good lawyer.'”

The program is currently available in the United States but will roll out internationally in June in Japan, the United Kingdom, and Canada with more locations to come.

See what tracks are available at Patagonia.com/Music.


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