Distinctive Assets 2010 Grammy Awards gift lounge

Sunday, January 31, 2010
By Abbey Khan


At the 11th Annual Distinctive Assets Grammy Awards gifting lounge, Rihanna, Justin Beiber, Jamie Foxx, and many other nominees and performers took a break from rehearsals to visit the official suite.


LA Gear shoes/Wireimage

Celebrities picked up genuine leather handbags and travel bags for both men and women from Cape Cod , limited edition Agapara purses that were valued at about $12,000, designer sunglasses such as Gucci, Valentino, and Marc Jacobs from Solstice, rocker inspired clothing from Royal Underground, funky LA Gear sneakers for men and women, silver jewelry from Italian brand Misis, and sterling silver rings and necklaces for men, women, and babies from Hardcore Elegance.


Rihanna with Harman International headphones and Juicy Couture “Hippie” sunglasses from Solstice/Wireimage

When it came to gadgets, celebrities had a lot to choose from. They could get either the new Palm Pre Plus or Palm Pixi smart phones, one of two video cameras or a standard point and shoot digital camera from Vivitar Camera, and stylish headphones or iPod docking stations from Harman International.


American Idol winner Kris Allen/Wireimage

Morrocan Oil handed out specially made bags just for the Grammy’s that included their shampoos, conditioners, hair treatment and styling products, and ionic ceramic hair brushes. When celebrities don’t have time to visit their dentists, they can get a winning smile with Icing by Bling Dental. The 90 minute at-home teeth-whitening system makes teeth 2 to 6 shades whiter, does not cause sensitivity, with results lasting from 6 months to 1 year. They also received 100% organic skincare products from Orgasense, Lancer Dermatology products and services, Twinklist ultimate foot care packages from MTG Co., and Soy Delicious candles that can be used to moisturize the skin because they are made from 100% soy.


Justin Beiber signs Gibson guitar/Wireimage

Artists also received Reverse Flying V guitars from Gibson and then signed a guitar that would be auctioned off to benefit the charity MusicCares. They also received ReFa massagers, Fancy Feast “Celebrate the Moment” gift packs that included appetizers collars, charms, and a flip camera. They took home a box of Hippie Chips, which are new healthy baked potato chips from Rock’n’ Roll Gourmet, all certified organic Marley Coffee, and two new delicious flavors of Ciroc Vodka.

Waste Management was back for a second year with their “green corner” where they encouraged recycling through their new “Recycling Rocks” campaign. They gave out recycled fabric messenger bags that included a water bottle with a filter so you can fill your bottle with tap water while removing contaminants. The lounge was designed by Pacific Events, with floral creations from Tu Bloom Designs, and furniture from Modern Studio Furnishings, who were having celebrities sign a sofa that was donated to MusicCares to be auctioned off.

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And that wasn’t all, celebrities also left with a pre-made gift bag with more goodies. The gift bag was actually a $715 Mobilizer NXT Hardside Officer’s Trunk fromVictorinox Travel Gear that included: a one year bi-coastal health membership to The Sports Club/LA, a private island retreat at The Turks & Caicos Sporting Club at Ambergris Cay, DeLeá signature perfume oil, Enerjii natural energy jewelry, SteelSeries Siberia v2 full-size headsets, WildCharge Technology by PureEnergy Solutions, Modern Meditations – Rock Goes Zen CD sets, an all-inclusive fitness retreat from Live In Fitness Enterprise, WooLoot Sport watches, Slimware portion-conscious dinnerware, argan oil-infused Moroccanoil Treatment and Moroccanoil Glimmer Shine Spray, Chocolatines by Sweet Endeavours, The Jerky Kids beef jerky, the Yucycle Transporter from Comstock Studios, chic pet products by Petprojekt, Johnny Rockets meal cards, Tag It Green recycled jewelry, OhMiBod musical massager, The Buzz Killers’ Buzz Killer card, dinner at Saam (at the SLS Hotel’s Bazaar by Jose Andreas), body sculpting treatments from The Organic Pharmacy, Chipotle burritos-for-a-year gift cards, Hilton platinum memberships, Custom Crystals embellished tank tops, Whitney Houston: The Deluxe Anniversary Edition CD, Elvis 75 – Good Rockin’ Tonight CD, Metamorphosis Damage Control skincare, Riazul Tequila, Colgate Wisp Plus Whitening, “Zone Experience” food and gaming packages from ESPN Zone @ L.A. Live, Music Connection magazine, Smart Heat hair tools, jewelry that gives back from Zorbitz, Million Dollar Quartet merchandise, exclusive blu cigs electronic cigarette starter kits, luxurious Santa Teresa 1796 rum, Anastasia Beverly Hills eye shadow palettes, AKG K518LE limited edition headphones from Harman International, Chicken Soup for the Soul – The Story Behind the Song, PackIt insulated cooling products, with a new eco-gel technology, i360 music infused headwear, Netranie Devanan hot stone massages, Incoqnito leather cuffs, BCBG Max Azria fashion accessories, and BlueFox Extreme Bluetooth headsets.

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