Robyne Robinson debuts ROX jewelry line in Los Angeles

Monday, April 12, 2010
By Abbey Khan

Popular Minneapolis newscaster and jewelry designer, Robyne Robinson, showed off pieces from her ROX Spring 2010 collection in Los Angeles at the El Bar on Saturday. Celebrities that included Alice Greczyn of Lincoln Heights and Carolyn Hennesy of Cougar Town picked out pieces to wear to red carpet events. Greczyn walked out wearing large, gold hoop earrings with Mother of Pearl leaves, Carnelian, Goldstone and Freshwater pearls while Hennesy took home a Carnelian and Smoke Quartz rosary necklace with an Ethiopian Coptic cross.

Robinson’s inspiration comes from the artisans of Ancient Egypt. “I love using semi-precious stones in my jewelry – amber, carnelian, jade — there are so many different types of rocks and stones that have been used for health, beauty, spirituality and trade, from the Pharaohs until today,” she said.

Instead of using boxes, the jewelry was put in tea bags that were made by South African women living in townships just outside of Pretoria. Since Robinson supports free trade, all the money for the tea bags goes right back to the women, who then give the money to the children of ‘Shoshunguve’ and missionary work “for a better future in the new South Africa.” Learn more about these women at

Robinson started making jewelry with her mom when she was about 12 to give as Christmas presents. Her one time hobby has turned into a successful business, with her line being sold at exclusive boutiques in Minneapolis, New York City, Chicago, Santa Fe and overseas in Athens, Greece. It has also been seen on the runways at New York Fashion Week.

View the ROX collection at

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