Rogan launches his Target collection

Wednesday, May 21, 2008
By Abbey Khan

When Gregory Rogan calls, celebrities answer. The top designer previewed his Rogan for Target collection at two exclusive private shopping events at Barneys in New York and Beverly Hills.

Amanda Peete, Aisha Tyler, and Jessica Szhor shopped for some new great threads while gossiping, sipping cocktails, and munching on appetizers at the Big Apple location.

In la la land, Kelly Rutherford snuck up behind her former Melrose Place castmate Marcia Cross to give her a hug hello. Marcia kept mum about the season finale of Desperate Housewives (and now we know why. Is Mike coming back?) but she couldn’t stop raving about Rogan’s bikinis. Mena Suvari (wearing Rogan for Target) and Sophia Bush were so impressed by Rogan’s designs that they programmed their digits into his iPhone so they’ll be the first he calls when his new collections come out. Heiress and fellow designer, Niki Hilton, showed up in a short white summer dress while Rachel Bilson rocked a high/low outfit in black.

The collection is now available at Target stores and online starts starts at an affordable $14.99. In fact, we spotted one shopper wearing a cute heather grey jumper suit from Rogan’s designer collection which cost her $400 and then she enthusiastically showed us a similar design in black from his Target collection that cost her only $40. Not only is this collection less expensive, it uses 100% organic cotton and natural fibers to create fashionable loose tanks, wrap dresses, and hoodies.

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